What about Janome? A Janome-type sewist is a little more difficult to define. Janome is a Japanese company with a long and rich history, but they tend to fly under the radar of a lot of sewists. It might be that for many years their machines were branded “New Home” in the U.S. market, so the name Janome is not as recognizable. Even today you will find Janome-built machines branded under the guise of Necchi, Elna, and Juki nameplates.
Janome manufacturers excellent home sewing machines in their own factories, whether you are looking for something entry level, or a top of the line super-machine. A lot of people don’t remember that Janome made the very first embroidery machine on the market, and they continue to make quality, easy to use embroidery machine today. Simply put, Janome makes outstanding, trouble-free sewing and embroidery machines. Their electronics, including circuit boards, display panels, etc. are the most reliable. So what type of person is a Janome sewist? I’d say it is somebody who appreciates the reliability and ease of use that Janome’s Japanese engineering provides.